Anna, the creative director and founder of A´DISTRACTION. explains:
A´DISTRACTION. is my passion project, and really the result after many years spending time in hotels, airports, jetsetting around the world, always ready for a new change or challenge. I have created a TIMELESS collection of clothes and accessories that suits a modern womans versatile life and needs. You can definitely sense my Scandinavian heritage with the monochrome colours, subtile cuts and SilHOUETTEs, mixed with, and of course influenced by the Mediterranean island life. Luxury materials, yet practical and comfortable. I would like to offer my customers a 100% quality concept and experience. Silk, Cashmere, goldplated zippers, calf leather, handprinted gold foil logo clichés. It is all in the details, from the graphic design in the logo, to the packaging and the giftcards. For me and my customers to be surrounded by beauty and comfort.
I have always had a quite hectic and energetic lifestyle with lots of travels and changes.. Yoga helps me to balance it all, and it is actually during my yoga practice that I feel the most creative and get the most of my ideas. When it comes to fashion and design, I have really created a collection that is built upon my own needs after many years travelling the world for work and pleasure. I like to feel beautiful, feminine, cool, elegant and at the same time to feel comfortable, and I wish the same for my CLIENTS. Lightweight luxury materials as silk, cashmere and baby alpaca. Versatile clothes and accessories that works both in the yoga studio, in a professional job meeting, or while sipping champagne or a juice on a spontaneous weekend trip to Paris, New York or Ibiza..
A´DISTRACTION. is a lifestyle brand and I hope to be able to inspire others to live their dream and to find the balance between yoga, work, love, life and other distractions. Apart from the online webshop, you´ll find the whole collection in a few selected boutique hotels, yoga studios and design stores. a couple of TIMEs PER YEAR WE ORGANISE exclusive yoga retreats and pop-ups.
A’DISTRACTION. made by hand, with love, on an island in the turquoise Mediterranean Sea..
